Treasures: A Journey into Eco Fashion

Sophia Schneider-Esleben's Sustainable and Innovative Approach to Design

Sophia's inspiration springs from the ease, fantasy, and inquiring mind of children. She translates these impressions into her work, creating a fashionable world that reflects the family image. The brand's unique properties lie in its smart cuts, neoclassical forms, and romantic flair. The harmony between material and color is paramount, with a preference for flattering, organic fabrics that feel good on the skin.

As an eco label, Treasures is produced in small series and on request, avoiding overproduction. The brand uses only organic fabrics and fibers, and the material blends produced during production are sent to recycling companies. Worn clothes are sent back by customers and redesigned, contributing to sustainable production. The brand also uses eco-power in its studio in Kassel, Germany.

The technical specifications of the brand cater to babies, toddlers, kids, and moms. The brand's keywords include Slowfashion, ecofashion, sustainablefashion, mommyandme, minime, kidsfashion, babyfashion, and madeingermany. Sophia Schneider-Esleben leads the design team, ensuring that the brand's eco fashion is ready to wear and made in Germany.

The brand was started in 2014, and since then, Sophia has worked with the Association of German Fashion and Textildesigners (VDMD e.V.) to develop fashion trends. She has also given trend lectures in kids fashion on fairs. The brand's research has revealed a lack of interesting eco fashion and organic fabric producers in Germany, and Sophia has taken on the challenge of designing and producing eco fashion for children and adults in Germany, balancing sustainability, fairtrade, and innovative design.

The brand's main challenge has been producing fashion for kids in a sustainable way in Germany. The German market is tough, and producing in small series means low fabric orders. Finding a producer with interesting organic fabrics from Germany in small amounts is difficult. However, the brand's nomination for the A' Design Award has given it a significant boost.

Treasures was awarded Silver in A' Fashion, Apparel and Garment Design Award in 2017. The award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. This recognition is a testament to the brand's commitment to sustainability, innovation, and design excellence.